The Age of Average*

Alex Murrell Introduction: In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid took the unusual step of hiring a market research firm. Their brief was simple. Understand what Americans desire most in a work of art. Over 11 days the researchers at Marttila & Kiley Inc. asked 1,001 US citizens a … Continue reading The Age of Average*